Personal Branding

Rachael Prints is a personal brand identity developed to define my voice as a designer and unite my interests in poster design, expressive typography, tour merchandise, and poetry. Influenced by the bold, collectible quality of artist merchandise, I created an adaptable visual system that feels direct, tactile, and unexpected.

My natural interest in poetry shapes how I treat language as visual material—with rhythm, tone, pacing, and emotional weight. The identity extends across promotional materials, merchandise, branded applications, and The Color Catalog, demonstrating how Rachael Prints can remain recognizable while moving between expressive and functional formats.