Record Repurpose

This project was part of a ‘Design for Good’ assignment, and I created a brand called Record Repurpose. The whole idea is to take old vinyl that would typically be discarded and turn it into usable home decor. A portion of the sales goes to the Save the Music Foundation, so the mission is really community-focused.

While I was researching, I realized how big the environmental footprint of vinyl actually is, which really shaped the brand's direction. From there, I built the visual identity and all the promo materials with sustainability and upcycling in mind.
I also designed merch for the project, because it fit naturally with the brand—and honestly, it ties into my own interest in tour merch and building my personal design style.