Record Repurpose

Developed for a Design for Good assignment, Record Repurpose is a sustainable brand concept that transforms discarded vinyl records into functional home décor. Research into vinyl waste and its environmental impact shaped the brand strategy and visual direction. I created a playful, music-inspired identity and extended it across storefront signage, promotional posters, product applications, and merchandise. The concept also proposes donating a portion of sales to Save The Music Foundation, connecting environmental responsibility with greater access to music education.